LeadCrowd
Getting quality enquiries in front of good advisers is the difference between a brokerage that grows and one that stalls. Lee and I learned that building Echo Finance, and it is what led us to create the platform that became LeadCrowd.
Where it all began
LeadCrowd grew directly out of the early work Lee and I did building Echo Finance. Its success was never just about assembling the right team and recruiting good advisers - it was about keeping them supplied with a steady flow of high-quality leads.
Having co-founded Echo together, we were always proactive about investing in in-house lead generation for the firm, and that early success was the catalyst for the business that would become LeadCrowd.
It started life as EchoAds in 2017, on a mission to improve how lead generation works and give brokers exclusive, real-time qualified enquiries on demand. In 2024 we rebranded to LeadCrowd - not just a new name, but a refreshed brand, a bigger team and new markets.
Today it is one of the biggest lead generation platforms in the UK, spanning protection, pensions, estate planning, business finance and more.
Under the LeadCrowd umbrella
LeadCrowd is known for PPC and SEO lead generation, running a network of lead-generating websites - the flagship being Money Helpdesk, our consumer-facing brand.