Hi, I’m John. Thanks for stopping by on my homepage, a place where expert mortgage advice, financial entrepreneurship and professional football meet.
I’m a mortgage broker by trade and my work in this field has led me to found several successful businesses, including Echo Finance and LeadCrowd, while my passion for football inspired me to pursue a major side project as FIFA-accredited football agent.
My mission is to use my experience in mortgages, lead generation and fintech to build things that last in these sectors and change them for the better.
All of my businesses are engineered from the ground up to respect consumer safety and strict regulatory standards.
Echo Finance is a whole-of-market, directly authorised mortgage brokerage based in Mirfield, West Yorkshire, and is home to more than 70 mortgage brokers, equity release specialists and financial advisers.
LeadCrowd is one of the UK’s biggest providers of qualified leads for finance professionals. The platform is supported by a vast network of lead gen websites and lead providers.
The consumer-facing brand I co-founded in 2021, taking clear, jargon-free mortgage and financial guidance to those who need it, empowering them with tech and connecting them with real advisers.
BrokerBricks is a customisable tech stack for mortgage advisers that includes a free criteria tool, the first of its kind in the industry, and other free and premium apps.
xG Football Agency is an exclusive, boutique sports agency for professional footballers. It offers hands-on, 1-to-1 mentorship, career management, legal representation, and transfer negotiations for high-potential athletes.
Xcho is best described as an AI-powered lead engagement platform that automates first contact. It can be adopted by any business in any sector with clients to engage with
Echo Partners is a mortgage broker network that I am launching in early 2027. It is a natural extension of my work at Echo Finance, reflective of its growth
Colour is borrowed from each venture's own brand. Xcho and Echo Partners have no brand yet, so they stay neutral.
Each venture makes the next one work harder.
Qualified client enquiries, at volume, through PPC and organic sites like Money Helpdesk.
Over 70 whole-of-market advisers turn those enquiries into regulated advice.
Gives every adviser - inside Echo and out - the tech stack to process the case.
FAQs
Whether in financial services, lead generation, or professional football representation, all of my ventures are rooted in collaboration, high standards, and mutual growth. I am always open to connecting with likeminded entrepreneurs, financial professionals, sports organisations, and ambitious athletes.